All’s Fair in Vanities Wars – Blog Tour

Happy Release Day

 

Today I’m going to share my publishing journey, but first I’m going to let you in on a shameful secret. Okay. Maybe it’s not too shameful, but perhaps a little on the obsessiveness side. I check my Amazon sales at least once a day. In fact, admitting to once a day isn’t close to an estimate. Let’s go with several times a day and leave it like that. After all, a gal has to have a little pride right?

Control Freak: Brandon's Story by Reena Jacobs

Released September 2010

My best selling work, Control Freak: Brandon’s Story, averages about 3 sales a day. Though it’s listed at $0.99, the price isn’t bad for a 3+k piece of work which took me 1-2 weeks to write, polish, and edit. I have to admit, I’m quite pleased with the results, profit-wise. Not stellar, but at least it’s something. It’s rather nice knowing I’ll have $30-50 a month from Brandon’s Story to fund various promotions and what not. And anyone who’s tried to promote a book, knows that amount doesn’t go very far.

Still, if only my other works did so well. :)

It’s interesting to note, I did pretty much no marketing for Brandon’s Story. In fact, I offered it for free for the longest time. Honestly, I didn’t think it was a piece anyone would want to purchase at $0.99. After all, it’s a short story, and a very short story at that. When I set a price for Brandon’s Story, and people started buying it, I could hardly believe it!

Shadow Cat by Reena Jacobs

Released January 2011

Why? Because Shadow Cat, which had all favorable reviews was having an extremely difficult time getting off the ground. I’ve been all over the place with the price, from $0.99 to reel in folks who only buy cheap, to $4.99 to lure in folks who think cheap is crap. No matter what price I slap on Shadow Cat, it averages about 2 sales a week. <sigh>

Shadow Cat and I even went on tour together. Me and my kitty… tiger.  I put up ads on various blogs, paid for advertising on Goodreads, Facebook, Google Adwords. I’ll be honest, I’ve yet to see a return on investment (ROI).

Allow me to go off on a tangent, as I’m known to do at times. :) I was driving to pick up my son from preschool today and thinking about my ROI. With no out of pocket expenses by only publishing Brandon’s Story in eBook and not spending a dime on advertising (I think), I’ve already earned a decent salary for at least 1 week. Remember, I mentioned it took me 1-2 weeks to write, polish, and edit Brandon’s Story for publication.

ROI for Shadow Cat? I might have covered the marketing expenses for Shadow Cat… maybe. And the time writing, polishing, and editing? haha Let’s not even go there.

I Loved You First by Reena Jacobs

Released July 2011

Next up, we have I Loved You First. With I Loved You First, I cut back on the advertisements and went straight for the blog tour… full force. 45 days and I don’t know how many blogs. The book received lots of great reviews. Last I checked, we were up to 16 reviews at Amazon and averaging about 4 stars. Way to go Alex!

You’d think folks would flock to pick up a copy. Not so, my friends. Of all my works, I Loved You First has the least amount of sales. Lean a little closer, I don’t want this getting around the blogosphere. Can you hear me? Well, I Loved You First has only received 3 sales this month. Shhh. Don’t tell anyone. Last month was only slightly better at 6 sales. Yikes!

In terms of my ROI? I think I spent about $60 in promotion materials for the blog tour, which doesn’t include the costs of books and shipping. I’m certainly not crying over the fact. I spent a lot more trying to get Shadow Cat off the ground and still only have 8 reviews on Amazon. Of course, Shadow Cat has slightly better sales, but not enough to make me feel I’ve gotten my money’s worth with advertising.

Control Freak: Regina's Story by Reena Jacobs

Released October 2011

Okay. Last piece, which I released early this month. Control Freak: Regina’s Story. I did even less advertising with Regina’s Story than I did Brandon’s Story. For the most part, I just set it out there and tweeted a couple of times about the availability. Interesting enough, the sales on Regina’s Story are comparable to Shadow Cat — averaging about 2 sales a week. Actually, the sales for Regina’s Story are slightly (not by much), but still slightly better than Shadow Cat.

Like Brandon’s Story, Regina’s Story is another shortie — a little over 4k words. I will admit, it took me longer to write. I just wasn’t in the mood to write erotica. In fact, I’d considered giving erotica up entirely. However, I felt I owed readers the sequel to Regina’s Story. After all, the back of Brandon’s Story ended with a promise to have the sequel out shortly. That “shortly” took about a year to get around to writing. :)

So here I am, a little over a year into the self-publishing game, 4 works up for sale, 2 free flash fiction pieces, and completely clueless over what works and what doesn’t.

Just how effective are blog tours, ads, promotions, etc? Perhaps I’m not trying hard enough or better yet, perhaps I’m not giving my attempts at marketing long enough to kick in and take effect. What says you?

What types of marketing have you tried?

Do you have a story to tell? Share with us your successful and less than successful campaigns. :) In fact, email me (reenajacobs@reenajacobs.com), and I’ll open Ramblings of an Amateur Writer to you for your own guest post.

 

I come across quite a few indie authors with low sales. Let’s face it, low sales are the norm, big success is the rarity. In the end, majority of us remain in dismal obscurity. Even so, there are low cost methods authors can use to get their books a little publicity, reviews being one of them.

One of the first things I tend to notice when I hit an author with low sales are the lack of reviews. I’ve yet to find a book with an abundance of reviews doing poorly. Some might say, of course high selling books have lots of reviews, they’re selling books like crazy. No book sales, no reviews. No reviews, no books sales.

People! This is not a catch-22 situation. You don’t have to have book sales to obtain reviews. In fact, your work doesn’t even have to be available to the public in order to start earning those reviews.

Ever hear of Advance Reading Copies (ARCs)?

ARCs are not just for authors who go the traditional route. I started sending out ARCs for my latest release (I Loved You First) about a week before publication. Why an ARC and not the final version?

Here’s the thing about ARCs. They don’t have to be perfect. Now I’m not talking about sending your first draft. The ARC I sent had received outside editing and a read through by me. However, I knew it needed one more read through, plus I had a few copyright issues in the air which needed to be settled before releasing it to the public. For the most part, the ARC was pretty solid.

If you’re pretty confident in the quality of your work, but aren’t quite ready for publication, I highly recommend sending out ARCs to reviewers. But remember, don’t send crap. Reviewers will still call you on your typos, grammar, and misused words.

So, you’ve got an ARC or final version.

Now What?

Well, you can continue to wait for folks to find your works and review them. This method might work for established authors, but I doubt it’ll work for many debut authors. If you want those reviews, you’re going to have to go out and get them, my friend. And I don’t mean sitting behind your blog asking folks, “if you’re interested in reviewing my work, send me an email.” You can try that (I certainly have), but that’s not enough.

Remember your querying days? Researching agents, following submission guidelines, and sending out letters. Welcome back to the grind. Great thing about sending queries to reviewers is the success rate is far greater than seeking representation from an agent.

A few notes. Don’t send queries arbitrarily or in a mass email. Use the same care in picking out reviewers as you would an agent. Just as agents only represent certain genres, reviewers only read certain genres.

Research is beneficial

I came across more than a few dormant review sites. It doesn’t make sense to put together a review packet for an individual who isn’t serious about reviewing your work. Some of the things I look for:

  • Review Policy – Starting here is a given. Not all reviewers have them. I’ll be honest, if I don’t find a review policy or verbiage giving me a clue to their likes and dislikes, I’ll often bypass the review site.
  • Number of followers – It’s great to get a reviewer with a huge following. After all, the point of a review is to get some publicity. However, reviewers with smaller followings have pros also. For one, their reading lists may be shorter, which means they may be more willing to commit to a review and do one sooner than later. And their review policies might indicate they post reviews in places other than just their blog/website. For me, this is huge, particularly if the review is posted on a retail site.
  • Post consistency – This goes along with dormant sites. If the site is dead (most recent post is a month or so ago), I move to the next blog. How often a blogger posts is important also. Large gaps between posts gives me the impression the blogger isn’t serious about blogging. And if the blogger isn’t serious, chances are, folks aren’t serious about checking in either.
  • Accepted formats – I prefer to send out digital copies due to the costs associated with print copies. And with so many reviewers accepting eCopies and even preferring them in some cases, digital is the way to go (at least for me and my purse).
  • Indie authors – Some reviewers don’t accept self-published works. Simple response to that is to move on to the next reviewer.
  • ARC versus Final – Can I send out an ARC? Some reviewers will take into account the ARC isn’t the final version. Others won’t. Make sure whichever version you send is the one you’re comfortable with them reviewing. Don’t be surprised if a review rips your work apart because you sent the wrong version.
  • Where they post their reviews – Their blog only? Goodreads? Retail sites? The more places, the more publicity.
  • Time line – Many reviewers have reading lists a mile long. 3-4 months isn’t unusual. If you know your release date, consider making arrangements early. Don’t discount the reviewers who take a bit longer. Early reviews are great, but latter reviews can act like a revival.
  • Other Features – Does the reviewer participate in blog tours, interviews, giveaways, or other events? If so, make your availability known at the time of submission. If your work is accepted for submission, be sure to put in a reminder in your response.

Where the heck are the reviewers?

I hit two spots when it comes to reviews. First, because I’m an indie author, is Simon Royle’s list of indie reviewers. The list isn’t comprehensive, but it’s a great start. All the individuals on the list review indie work for free. However, some on the list have guidelines so strict, it’s difficult for an indie author to get a yes. For example, some only review indie works they’ve previously reviewed/read in the past. So that’s something to keep in mind.

My second stop is the Book Blogger Directory. I love this place. The bloggers are categorized, and the database is HUGE. Indie authors do have to pick through since there are no indicators as to whether a blogger accepts indie work or not, at least not at the time of this post.

The bottom line

Using the methods above, I found plenty of reviewers willing to take a peek at I Loved You First, enough that I managed to fill a month and a 1/2 long blog tour. I’m not going to pretend like my sales are all that grand, because they’re not (at least not yet <wink> <wink>). And if we get to the truth of it, I’m not all that great at marketing either. But I will tell you, reviewers are out there waiting to pounce on a good read. If you don’t tell them your book is available, who will?

 

So I thought a Vlog would be fun this time around. Today we’re going to address proofs, and the importance of ordering them by comparing the proof copy of I Loved You First versus the copy actually on the market.

A Recap:

Always check for typos. Whether it’s the inner works or the  cover, be sure to proofread.

  • Assess the cover.
    • Is everything in the proper place?
    • Are there any glitchy items?
    • Is the wording correct?
    • Is it aesthetically pleasing?
  • Front matter
    • Are the pages in the proper place?
    • Title page in the front?
    • Do you have enough blank pages?
  • Proofing (after all, it is called the proof copy)
    • Are the pages numbers in the proper place?
    • Did you suppress the pages number on the chapter pages?
    • Read through for typos, grammatical errors, etc.
    • Cost assessment: Is it cheaper to order a proof copy for editing rather than print out the manuscript?
    • Do you have any funky pages with widows, orphans, or other oddities?
 

You might have noticed me pimping Doorway of the Triquetra this month. :) Beware, I’ll be mentioning this book all throughout the month. You see folks, I’m participating in a blog hop event to secure votes for my writing buddy, Lenore Wolfe. Sunday was the first round of voting, and I sure hope you made your vote count and entered the giveaway which went along with your vote. If I’m not mistaken, next Sunday will be another round of voting plus a giveaway, so stay tuned.

Until then, Lenore Wolfe is offering a teaser. Enjoy!

When an ancient medallion is passed down to her, Mira is not happy to learn she is the next Jaguar Witch, bound by the blood of the Jaguar, to cross the doorway and learn the Way of the Stone. She must find the Doorway of the Triquetra, but each move she makes only leads her to a deeper mystery, where all of her past lives are bound–to four immortal men.

When an ancient medallion is passed down to her, Mira is not happy to learn she is the next Jaguar Witch, bound by the blood of the Jaguar, to cross the doorway and learn the Way of the Stone. She must find the Doorway of the Triquetra, but each move she makes only leads her to a deeper mystery, where all of her past lives are bound–to four immortal men.

 

Doorway of the Triquetra

by Lenore Wolfe

This was not happening.

Mira Levine flattened the back of her five-foot-nine, athletic frame against the outside wall of her apartment. The dumpster from down the alley smelled of the next door Mexican restaurant’s leftover food, pitched out and left to rot. Not the rot that curls the hairs of your nose, but the rot that causes the stomach to threaten to pitch its contents. Mira’s stomach clenched, but that wasn’t enough to tear her mind from what she’d just seen walking down the street—in the middle of the night—in the middle of St. Louis.

Mira took a deep breath to calm her broken senses. She flipped herself around, shaking, shoving her long, dark hair out of her face and not hesitating to press her designer-clothed front against the red bricks to take another look. Damn it! All she had wanted to do was to get a book she’d left in her car. She’d been looking forward to a calm, quiet evening—warm bath, soft pajamas, and a deep, plushy robe.

She flipped around so her back was to the wall, letting out a loud, frustrated sigh, then clapped her hand over her mouth when she realized what she had done. Sneaking a peek around the corner, she checked to be sure she’d not given herself away.

She had stepped out, not paying attention, had taken the three steps down the stairs and was halfway down the walk before she’d spotted it. Then, she’d done a fast sprint back to the side of her apartment, seeing that as the closest protection. Well, it wasn’t like you saw something like that walking down the street every day.

Working up the nerve for another look, she pressed her face next to her trembling hands on the cool bricks, digging her perfect manicure into the stone until pain shot through her fingertips, forcing her to ease up. Her mind warned her not to, but Mira never was one for caution. At this moment, she needed things to make sense more than she needed caution.

Chewing on her lower lip, she peeked around the corner at the street—and fought to take another breath.

Sure enough—there it stood!

Mira shook her head, pressing her face back against the bricks, squeezing her grey-green eyes shut in the kind of denial the mind takes on when something doesn’t fit. Her brain scrambled to make sense of what she was seeing. She stood there, her body uncooperative, and fought to breathe—fought to stay standing, her knees threatening to buckle. She opened her eyes, arguing with herself not to look.

She peeked again.

There, at the end of the street, stood a full-grown, black-as-midnight, live, man-eating, jungle cat—a jaguar to judge by her heavier frame, and a female to judge by her smaller stature.

She shook her head. She wasn’t having this conversation with herself in the middle of the street, in the middle of the night, in the middle of St. Louis, where that cat could not possibly be.

The cat chose to defy her careful logic by letting out a loud cry, sending shivers skittering down Mira’s spine. Fine hairs rose on her arms. She froze and told herself not to move—if she didn’t move, she wouldn’t be detected. If she wasn’t detected, she wouldn’t be eaten.

She was doing it again.

She lost the argument and peeked again, if only to convince herself this was happening—and to be sure that thing was not headed her way—which was exactly what it was doing.

The cat was heading straight for her!

For a second Mira stood there, trembling lips compressed against a scream. Then, the force of her own ramming heart propelled her into action. Glancing down the barren alley, she fought a fresh wave of panic. No doorways, or stairways, lead out. The ripe dumpster, overflowing with garbage and cardboard boxes, sat against a brick wall, and a gate stood at the end of the alley, with an overly large padlock.

She saw no place to hide, no place to climb—no place to keep her from becoming that beast’s dinner, anyway.

She peeked around the corner again, in the kind of morbid torture the mind takes when it doesn’t want to look—and can’t seem to stop, holding her hand over her hammering heart. Blood pounded in her ears, drowning out all other sound. She let out a small cry. Scrambling for the cell phone in her pocket, Mira flipped it open, punching 9-1-1 with fumbling fingers. Peeking around the corner yet again, she dropped the phone.

There, not two-feet away, stood an old woman.

“Wha-at?” she said, trying to see around her.

The cat was not there.

She turned, swinging this way like a crazed thing, bobbing; then that, trying to locate the cat. The old woman watched her, skin crinkling around wizened, old eyes in what appeared to be patient amusement.

Without looking, Mira picked up the phone and went to press the call button when the old woman’s words stopped her.

“Dear, I wouldn’t do that,” she said, not unkindly. “I mean, what are you going to say? ‘Officer there is a large jungle cat outside my place.’?”

Mira had turned for another glance down the street when something about the hag snared her attention. She stopped now, staring at the old woman’s eyes. She knew she was staring, and rudely so, but couldn’t help herself. Nothing about tonight made sense. She looked down at her phone, not seeing anything, her ears buzzing. Somewhere out in the city a horn blared.

The crone actually smiled. Mira didn’t have to look to know she was smiling. She could hear it in her words.

“Actually, it would be quite amusing,” she said, drawing Mira’s attention back to her wrinkled hands, folded in front of her long, black dress. The dress itself, falling in folds of black and silver, was interlaced with what looked like—black fur. “Ma’am, did you say, jungle cat?” she mimed. “Yes, are you deaf?” She smiled again at her own joke. “Ma’am have you had something to drink?” She laughed.

No; Mira was sure it was more of a cackle.

Mira glared at her, shutting the phone with a snap, feeling coming back into her limbs as anger coursed its way through her. She took one more look down the street, before she met the crone’s gaze.

The woman’s eyes were as yellow and metallic as the cat’s. She’d swear that, for a moment, they’d been the same shape. Black hair with two large, silver streaks fell down the crone’s back. Black fur like that interlaced into the dress, the same midnight color of the jaguar, lay twined into her hair.

“Who are you?” Mira demanded, the last dregs of her fear giving way to anger, relishing the feeling. It gave her back her control. “You frightened me half to death. Or rather…,” she gestured with an erratic jerk in the direction behind the hag, where the cat had stood. No words could explain what she needed to say. Not giving the old woman a chance to speak, even if she’d intended to—which she appeared to be in no hurry to do—Mira finally blurted out, “Where is that cat, Old Woman?” She realized she had yelled the question, but that couldn’t be helped. She was certain she was about to do a lot more than yell.

The old crone smiled.

Mira frowned. Something about this woman was strange. One moment she appeared old; and in the next—she seemed years younger. She wrestled for several long seconds with a crazy thought. No, she was not going to pile that thought onto the already bizarre things she’d witnessed this night. She tried to block it out—and failed. “Who are you?” she demanded again.

“So many questions, child.” The old woman smiled at her. “I see…”

Mira cut her off. The crone’s amusement was too much, coupled with the other strange occurrences. “You see! What do you see? That you have frightened me half to death? Or that I am, incomprehensibly, about to accuse you of being a cat! So that now, not only am I seeing things, I’m going crazy. And to top it all off, I’m doing something I find reprehensible—I’m yelling like a banshee at an old woman.” Mira knew with every word that she was back to panicking, and a panicked state was never a good state in which to be. But somewhere—between being angry with the hag and voicing the impossibility that she’d seen a large jungle cat, more-or-less accused the old woman of being that jungle cat, she’d stopped caring that she was not making sense.

The old woman stepped forward and put a hand on Mira’s arm. “Calm yourself, child.”

Mira found the gesture strangely comforting, the fear and panic melting away, giving way to an odd feeling of familiarity.

The crone’s gaze narrowed on her. “I needed to know how well you see. You have advanced nicely. You saw the cat because of this.”

Mira frowned. “You still have not told me who you are!”

“My name is Amar. I am of the Jaguar People. I have brought you a message.” She slipped her hand into her pocket and brought out a disk: an ancient-looking medallion. “And this…”

Mira reached out and accepted the disk. It felt cool beneath her fingers. She stood, tracing the ancient symbol. She had known this symbol before.

The old woman nodded as if she somehow approved.

Mira looked up at her. “I don’t understand.”

The woman turned to go. She turned back as if she had a thought. Looking at Mira, she pointed to the west. “You must go to a place that is a mile high, and so wide you cannot see the end from the tallest building there.”

Mira frowned at her. “Are you talking about Denver? Speak plainly, old woman! I mean—Amar.”

“Four await you there. They will help you find the answers you seek.”

“I don’t remember telling you I was seeking any answers.”

The old woman only smiled, as though she held some hidden secret. It irritated Mira. She looked back down at the medallion, so cool in her palm. And when she looked up—the crone was gone.

Doorway to the Triquetra is available at:

Smashwords

Barnes & Nobles

Amazon

 

 

***************************

About the Lenore Wolfe

Lenore grew up in Montana, and Alaska, and currently lives in central US. She is a member of Romance Writers of America, holds a BA in Sociology, from the University of Northern Colorado, with a minor in writing and is a student of the Shaman path.

Find Lenore Wolfe online at:

http://triquetrapresspublications.com
http://magicallandofbooks.com
http://talkaboutauthors.com
http://paranormaleromance.com
http://warriorsheartnovels.com
http://heartsoffireromance.com

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